A Diamond in the Rough-The ability to see the potential of greatness and exceptional qualities in the unexpected.
DIAMONDS IN THE ROUGH
is Kappa Alpha Psi’s national campaign to promote the academic, social
and service based Achievements of young men of color. It is an
aggressive counter to the negative stereotypical images that have
generalized and stigmatized young males for decades and provides a
strong argument that throughout this country exists thousands of young
men of color that are achieving in Every Field of Human Endeavor.
"The time has come for Kappa Alpha Psi to take a more central
role in the plight of college bound African American and Latino boys.
The Diamonds in the Rough initiative will expose young men across the
nation to an intense college preparatory and scholarship access program.
By investing time, support and resources into our Guide Right programs,
we can positively impact and changes the lives of the young Black males
we serve.” -William "Randy” Bates, Esq.-32nd Grand Polemarch of Kappa Alpha Psi Fraternity, Incorporated
The DIAMONDS IN THE ROUGH
campaign, will expose young men across the nation to an intense college
preparatory and scholarship access program. Through innovation and old
fashion hard work, the DIAMONDS IN THE ROUGH
campaign will carry out its mission by leveraging participants’ talents
, remediating their deficiencies and provide greater access to
potential financial support in order to make obtaining a college degree a
The Three Goals of DIAMONDS IN THE ROUGH
- To implement a rigorous college preparation program focused on increasing the post secondary opportunities for Kappa Leaguers
- To provide greater ACT/ SAT test preparation resources to improve the testing outcomes of Kappa Leaguers
- To provide educational scholarships for each graduating class of
Kappa Leaguers and to increase the access to scholarship opportunities
for Kappa Leaguers nationally.
For more information regarding DIAMONDS IN THE ROUGH please send an email to